Adi is a senior product and technology leader with extensive experience shaping enterprise software and digital platforms across financial services, banking, payments, and complex B2B environments. He brings deep expertise in product strategy, portfolio management, platform modernization, pricing and monetization, translating customer needs and market dynamics into differentiated product and commercial strategies. Throughout his career, he has partnered with executive, product, technology, partners, sales, and commercial teams to strengthen business models, evaluate strategic opportunities, and drive products from strategy through execution.

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Adi has played a significant role in shaping pricing architectures, monetization models, packaging, and commercial strategies across enterprise product portfolios. At Alogent, where he headed their market-leading digital banking platform, he led the transition to an AUM-tier-based pricing model and defined pricing architecture for the base platform, 3rd party integrations, add-ons, and SDKs. At Temenos (formerly Kony Inc.), he enhanced pricing models and defined pricing approaches for vertical solutions and industry accelerators built on its application development platform. At Broadcom (formerly CA Clarity PPM), he helped shape enterprise capabilities that improved visibility and control around software consumption and access management. He combines product leadership, commercial acumen, and technology expertise to help organizations unlock product and monetization value.