Managing Director & Co-Founder
Anu Narayanan, Pricing and Monetization Expert
Anu Narayanan is a pricing and monetization leader focused on helping B2B software and data-driven businesses unlock their enterprise value through strategic pricing, packaging design, and effective commercial execution. Her expertise in translating product value and customer economics into sustainable revenue growth, margin expansion, and improved EBITDA underscores her commitment to delivering exceptional results.
With extensive experience in pricing-led value creation for private equity and high-growth SaaS companies, Anu excels in identifying, quantifying, and executing pricing opportunities across various stages, from due diligence to post-close transformations and exits. Her work directly supports investment theses aimed at enhancing pricing power, revenue quality, renewal yield, and margin scalability.
Anu is recognized for her authoritative knowledge in value-based pricing architecture, packaging and tiering, discount governance, and renewal monetization. She has institutionalized pricing as a repeatable operational capability, creating the foundations, governance, and execution systems that maintain pricing discipline and safeguard value through exit strategies.
Her notable achievements include delivering measurable uplifts in annual recurring revenue (ARR), net revenue retention (NRR), margin, and EBITDA in complex global B2B and SaaS environments. Anu is a trusted advisor to C-suite executives, product leaders,and commercial teams, emphasizing the importance of making pricing a durable operational capability rather than a one-time optimization.
Career Highlights
Anu’s extensive background, strategic insight, and deep understanding of pricing mechanisms empower organizations to optimize their pricing strategies and achieve transformative growth.
Enabling clients to confidently navigate the intricacies of pricing strategies and monetization transformations in their product and technology investments.
